Preview Mode Links will not work in preview mode

Wish I'd Known That


May 14, 2020

Benjamin Joffe is a partner at SOSV, a venture capital accelerator and the world's number one global investor in hardware startups. Ben uses his expertise in marketing and strategy to help startups go from the initial stage to being fully functional. He has worked with over 200 companies through the investment phase and is a frequent speaker at leading tech conferences. Ben is a guest writer for Forbes, TechCrunch, and VentureBeat, and he has also made appearances in several other magazines such as The Economist, Wired, Nature, and more.

In this episode…

In the last five years, half of all startups have failed to offer a product or service that the market wants. And that failure was caused by a combination of many things which includes lack of management, personality clashes, mismatch of talent and product, and investors restructuring the system that works for a particular startup. Those who did thrive and were able to launch products that took the market by storm enjoyed the benefits of having excellent support from investors, a sound marketing strategy, and a collaboration between personalities who brought something to the table that was valuable and needed by the company..

Benjamin Joffe, a partner at SOSV, works with startups through the different stages of development and investment to get their product from ideation to the hands of their customers.

Join Betsy Pearce in this week’s episode as she talks to Benjamin Joffe of SOSV about the work he does with startups and the magic they’re able to create together. Tune in as they discuss the challenges that startups face from the ideation of their products to its launch, the best tips on how to encourage collaboration between different personalities, the role investors play in growing businesses, and the things you need to keep in mind before you even think of selling your business.